Vanessa Hudgens will be the face of Bongo’s new campaign in the Fall of 2014. Hudgens claims that she is extremely excited to be apart of this because of the interesting approach Bongo will be taking. The photos used for this campaign will be completely unretouched! The idea of an unretouched photo is that natural beauty can shine just as bright as edited beauty. The confidence Hudgens displays in these photos are remarkable. She holds her head high while knowing that the pictures will hit ads as is.
Vanessa Hudgens has always been self-assured and optimistic about being herself. Bongo felt that no one would fit this campaign better than her, and they were right! She confidently spoke about the photo shoot stating, “It’s so important for girls to remember that real beauty shines from within and I’m so proud that Bongo is choosing to send such a positive message with this campaign.” Right she is, and right she is doing by letting this message be sent out. Stars these days often overlook the true importance of beauty, and it sends out such a negative message to people who want to be like them. To make a statement, Bongo went with a beautiful women who is looked up to and hasn’t forgotten the true importance of beauty.