PLATINUM RYE ENTERTAINMENT BLOG
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  • January17th

    http://www.aceshowbiz.com/images/news/netflix-and-dreamworks-seal-multi-year-tv-deal.jpgDreamworks and Netflix have joined forces, and we are not sure why they didn’t do it sooner! Over the next three years, DreamWorks plans to produce a dozen series based on characters from its previously released films. This will be the first time that DreamWorks Animation’s characters will be introduced into the television market as a branded collection of shows.

    Dreamworks is starting Netflix off with “Turbo FAST” which is a spinoff of the company’s summer movie about a team of racing snails. “Turbo Fast” is the first-ever Netflix original series for kids. Episodes premiering throughout 2014. In all, Netflix has ordered 26 episodes of “Turbo FAST.”

    Series will appear from DreamWorks Classic Media library as well, including “Rocky and Bullwinkle,” “Lassie,” “Casper the Friendly Ghost,” and “Mr. Peabody and Sherman.”

    Netflix has provided a new way to reach family audiences across a global Internet service that has changed television viewing habits broadening Dreamworks audiences as well. These two successful companies joining forces will take DreamWorks from being a movie company to being a branded family entertainment company and is a great way for Netflix to expand its family entertainment offerings, overall increasing the value of their service. DreamWorks Animation will receive licensing fees from Netflix, which is paying for the programming. Stay tuned as the studio is currently developing more than 300 hours of exclusive programming based on DreamWorks characters.

     

     

  • November7th

    One year ago Disney purchased Lucasfilm for roughly $4 billion with the prospect of creating Star Wars: Episode VII, now it looks like that project is coming to fruition. Although a lot is still unknown about the film, it has been confirmed that J.J. Abrams is taking over the head writing position as well as directing the film. Abrams is best known for his work on the films Mission: Impossible III (2006), Super 8 (2011), Star Trek (2009), Star Trek Into Darkness (2013), and television show “Lost” (2004-210). In addition, one of the faces along side J.J. Abram is Lawrence Kasdan who has been involved with the screen writing several Lucasfilm classics including Raiders of the Lost Arc, The Empire Strikes Back and Return of the Jedi.

    Lucasfilm President Kathleen Kennedy explained that she is “very excited about the story we have in place and thrilled to have Larry and J.J. working on the script… There are very few people who fundamentally understand the way a Star Wars story works like Larry.”

    So far the Disney and Lucasfilm have begun location scouting, production design, casting and costume design. Disney is currently hosting open auditions in the UK for the two lead roles, one male one female. Shooting is scheduled to start in the Spring of 2014 so that it will be ready for theaters in late 2015. It has been Eight years since Lucasfilm has created the last installment of the Star Wars saga, it will be a surprise to see what direction they decide to take this seventh and final film in. Make sure to check back for more updates as this huge project progresses.

  • October28th

    The awesomely bizarre Jenna N. Mourey aka Jenna Marbles is a blogger and YouTube personality. Her video’s have very personal feel, with just her in her room, often with her dogs Mr. Marbles and Kermit. She films short webcam videos ranting on a variety of topics and posts them to youtube once a-week. Sometimes her fun topics are sprinkled with a serious message which has made her somewhat of a role model. Now if she can just work on her sailor mouth.

     Never in a million years did Jenna think she would be on camera. She actually received a masters degree in sport physiology and counseling. But she ended up going in a different direction, and boy are we glad! Her life path was quickly derailed by her YouTube channel receiving an incredible amount of views.  Since posting her first video a few years ago, Jenna Marbles has become the number one female on YouTube. Her channel currently holds 10 million subscribers, making it the 6th most subscribed channel on YouTube. She also has over one billion total videos viewed. That’s billion, with a “B.”

    Jenna Marbles continues to post every Wednesday or Thursday and shows her audience that it’s okay to be weird and quirky. She has recently released a brand of dog toys called Kermie Worm & Mr.Marbles which are named after her two dogs at her home in Santa Monica, CA.

    The hilarious and relate-able Jenna is not sure whats next for her but stay tuned as this feminist continues to discuss issues we typically just ignore.

    Check her out on Twitter

    Subscribe!   YouTube

  • October16th

    Julie Benz (41) is an American actress from Pittsburg, PA who is known best for her roles in “Buffy the Vampire Slayer” (1997-2000), “Angel” (2000-2004), more recently  “Desperate Housewives” (2010), and Rita Bennett from “Dexter” (2006-2010). She decided to purse acting as a young teenager and went on to study the performing arts at NYU. After graduating from NYU she moved out to Los Angeles where she began landing smaller roles in TV shows and films, however it was her role in “Buffy the Vampire Slayer” that really launched her career.

    Her most notable role was in the hit Showtime original series “Dexter”, which really propelled her career forward. She takes on the character of Rita Bennett, who later changes her name to Rita Morgan after marrying the shows primary character Dexter Morgan (Michael C. Hall). She is introduced into the show as a single mother of two whose story of her previous abusive relationship unfolds as the major plot progresses. After meeting, Dexter and Rita quickly establish an intimate relationship, which then led to marriage and the birth of Rita’s third child Harrison. However, their marriage tragically ended when Rita was murdered by a serial killer named Arthur Mitchell (John Lithgow) as a way to seek revenge on Dexter. The role of Rita ended up earning Benz the 2006 Satellite Award for Best Supporting Actress

    She is currently working on the second season of her newest TV series “Defiance” which airs on the Syfy Network. The show takes place in 2046 after the fall of modern government and the establishment of a new order on earth, heavily inspired by the arrival of an alien race. Benz takes on the role of Mayor Amanda Rosewater, the mayor of Defiance, a futuristic adaptation of St. Louis. The second season of “Defiance” is currently being shot in Toronto and will be back on the Syfy Network in June of 2014.

    Julie Benz currently has 239,309 followers on Twitter and 40,873 likes on Facebook.

  • September9th

    It is no secret that social media is key when building ones brand. However, despite the obvious importance of this median, many people are still hesitant about extending into the social media realm. Whether it’s a lack of understanding of social media, a resistance to adapt to new strategies in marketing or just being overwhelmed with all the options, the excuses go on and on. An article in the most recent issue of Forbes explains three elements of creating an effective social media strategy.

    The fact is that to expand your brand and develop stronger consumer relationships you must use social media. The idea is simple, with billions of Google searches every day it is inevitable that potential clients and contacts will be using it to find what need. If you don’t have a developed web-based presence then these people won’t be able to see what you can offer them and thus you loose that opportunity to expand. In order to build a well-developed social media strategy, it is important to integrate these three elements:

    1. “Be Real.”
    Incorporate authenticity. When using the web it is harder to build an emotional connection with your audience. In order do compensate, you need to what you are trying to communicate as clear as possible. This means putting your “personality, values, and passions” into what your trying to communicate. Displaying your point-of-view and style through videos and pictures is what will create authenticity.

    2. “Be Focused.”
    Understand where on the web you should develop a social media presence. You need to understand who your target audience is and where they are most likely to go on the web. A good way to do this is to identify the top blogs that apply to your brand and connect with their readers by posting comments. Figuring out where your “ideal community” tends to go on the web allows for more efficiency when creating contacts.

    3. Be Consistent.”
    Finally, after choosing where you need to focus it is crucial to be consistent. There needs to be a routine in your social media branding in order to build recognition. A simple way of creating a routine is by simply updating your status on LinkedIn, Twitter, Google+ and Facebook and letting people know what is currently going on with your brand.

    To get a better understanding of how to create an effective social media marketing strategy read the full Forbes article here.

  • August13th

    BandPage, the generator of about 500,000 artists’ online pages, has officially teamed up with VEVO and Xbox Music. Announced on Thursday, August 8, 2013, this collaboration will create a unified online presence for musicians, enabling them to connect with fans like never before. BandPage, formerly known as RootMusic, is a startup based in San Francisco, CA with about 30 employees. It produces the BandPage App and was launched in March of 2010. Its purpose is to give artists a platform to create customized fan pages within Facebook, where they can share tracks, samples, photos, videos and tour dates. It already has a presence on Facebook, Pandora, WordPress and SoundCloud, which makes its reach into VEVO and Xbox Music a vital move. In August of 2010, a short five months after its initial launch, BandPage was named one of the “Top 10 Best Digital Media Startups” by Billboard. VEVO is a joint venture music video website run by Sony Music Entertainment, Universal Music Group, Google and Abu Dhabi Media; EMI licenses its content through VEVO but does not take an ownership title. It is home to approximately 75,000 music videos. Xbox Music is a similar digital music service developed by Microsoft, providing music through subscription and advertisement-supported streaming. Music is also available for purchase through the Xbox Music Store. With the integration of BandPage, VEVO and Xbox Music, BandPage’s over half a million artists will be able to gain skyrocketed exposure and fan engagement.

    A common frustration among artists has been recognized by digital music services like BandPage, who truly want to help. Artists have become aggravated with a strong need. They are searching for more efficient ways to connect with fans that listen to their music on digital platforms, like those above. They strive for more transparency with regard to who consumes their music and when. They also want a guarantee that their fans are receiving accurate and updated information. As a result, services like BandPage want to accomplish more for artists than simply paying them for permission to stream their music.

    In its agreement with VEVO, BandPage is required to supply artist photos, biographies and tour dates. VEVO will then display the information on its website, but not on YouTube. Although the majority of VEVO’s views occur on YouTube, VEVO has minimal control over what types of information it can display outside of its own videos, on the site. So, it was in both BandPage’s and VEVO’s best interests to keep YouTube out of it all. In its deal with Microsoft, BandPage is only expected to provide artist photos and biographies. Founder and CEO of BandPage and veteran musician, James Sider, said, “As these platforms grow and become places where fans interact with musicians, they’re taking a step toward empowering musicians. When fans are on these platforms, they are already leaning forward, listening to your music. They’re not just scrolling through a bunch of different types of content. The potential for conversion becomes much higher. At the same time, fans are also getting a richer experience.” By mixing the three platforms’ services together, viewers and fans will have everything that they are looking for, in one place. If a fan is watching a music video or listening to a song sample and is eager to learn about the artist or band’s background, he or she will not have to leave the page and surf another to find the information. Viewer engagement will last longer, as a result. Also, accuracy and artist-friendliness are key. The artists, themselves, update their BandPage information and ensure its accuracy.

    Prominent artists like Rihanna And Usher are currently signed up for BandPage, and the roster is expected to grow even further with the site’s new partnerships. Sider said, “By being connected to BandPage, as a musician you’re now reaching tens of millions of people with information you otherwise wouldn’t be able to.” BandPage Experiences is BandPage’s newest feature. Launched in May, it allows fans to purchase special events like “meet and greets,” VIP experiences and secret shows. BandPage follows a “freemium” model, for $1.99 a month or $19.99 a year. A “plus” membership gives special benefits like “advanced content management,” customized page appearances, etc. Sider said, “These are the first steps of what we hope will become much bigger partnerships.” He suggests that BandPage and its new colleagues will combine their efforts for artists to add more information to the comprehensive service. Perhaps, artists will have the ability to direct fans to merchandise outlets, to places to sign up for email notifications or links to purchase show tickets. For more information about BandPage and its new alliances, visit its official website.

  • August12th

    Mobile apps have maintained a prominent buzz among smartphone users across the globe. Entrepreneurs and start-up companies come up with new app ideas daily, in order to boost their outreach and profits. However, there may be too many apps on the market to handle. People flock to the App Store because apps are inexpensive and compelling. They are readily available at the click of a button and take no more than a few minutes, at most, to download. They have proved to be a unique and unmatchable source of mobile entertainment. The app phenomenon has given Apple a significant advantage in market appeal over its competitors, like Android. Interestingly, though, most smartphone users have over 100 apps and only use about 15 on a regular basis. There are actually about 775,000 apps on the market right now, which seems to be an overload. Regardless, the number of available apps is drastically rising. Startups and Mark Zuckerberg wannabes are constantly looking for the “next big thing.” According to a study by Nielsen, as more apps emerge, the amount of time spent using them doesn’t change at a high rate. Typically, apps don’t stay popular for very long and the initial excitement fades, after a while. In fact, Onavo, a company that monitors data use, estimates that only approximately 1,000 apps have at least 50,000 users in the United States. Guy Rosen, the corporation’s CEO, said that for a standard app, less than half of the people who download actually use it. However, the massive successes like Facebook, YouTube, Google Search, Twitter, Gmail and Instagram are keeping their high statuses fairly consistent. The smaller games and less popular apps are hanging out on the sidelines and are far from mainstream. Will anything be done to stop the overload? Will the less-popular apps be weeded out while the boomers continue to succeed? Or, will the smaller ones reach their way to the top? Only time will tell.

  • August6th

    Today marked a meaningful milestone for Facebook. Its first Chief Marketing Officer (CMO), Gary Briggs, was hired and began work as a part of the Facebook team. Recently, the social media giant recognized a need to fill the position because it has primarily marketed itself, from the day it was founded. It has relied on word-of-mouth marketing, business press, tech press and media attention, but strives to expand even further. It is seeking to magnify its global brand by creating a campaign to control the message of what Facebook truly is, as a company. In a sense, Facebook is “growing up.” It has invested in high-product advertisements since its initial public offering in May 2012. Its employees have done very well with advertising in the past and plan to continue learning to speak the same language as advertisers.

    This CMO position is very highly coveted and Briggs is exactly what Facebook was looking for. He was the CEO of an online gift card startup called Plastic Jungle, held VP roles at EBay and PayPal, served as VP of consumer marketing for Google starting in 2010 and shifted to Motorola when it was acquired by Google, last year. Facebook was eager to have a Google executive brought onto its squad, because the rivalry between the two corporations is still intense. Briggs will report to Chris Cox, Facebook’s VP of Product, and will be responsible for building Facebook’s appeal and promoting new products. Facebook is the largest social media channel in the world and is growing at incredible rates. It has caused tremendous buzz in the stock market in the past few weeks, as its shares closed above $38 on August 2 and rose 2.7% to $39.07 today. It has an estimated market capitalization of $95 billion and is only expected to continue in its success. Briggs has a crucial job on his hands and couldn’t be more excited to have been selected as the CMO. He said, “Telling the story of such an important and still very young brand is an incredible opportunity, and I cannot wait to get started.” For more about this topic, watch this video!

     

  • August5th

    The “Digital Age,” also known as the “Information Age” is upon us. The social media phenomenon has emerged with this era, and has completely transformed the ways people communicate and the ways companies do business. It has promoted interactivity, feedback and innovative marketing methods. Corporations can improve e-commerce, or buying and selling through the Internet, with the implementation of five key strategies.

    First of all, businesses need to fully understand why people use social media. The general answer is simple: for entertainment. So, firms need to take this into account when planning their marketing strategies, and make sure to use tactics with an entertainment base to build brand awareness.

    Secondly, building relationships with influencers is key. Influencers are the social media users who express their thoughts openly on blogs, through comments, etc. Twitter is a key outlet for building company-to-influencer relationships. If a company builds profiles, converses with influencers and asks them to generate conversations about certain products, attention will likely be granted.

    Thirdly is the strategy of being shareable; in other words, this means being memorable. Brand awareness through social media sites is imperative these days, and products need to be promoted in ways that will stick in consumers’ minds. They need to be presented as elite compared to others. Social media advertising and marketing tactics need to appeal to consumers’ emotions, make them laugh, present novel information and make the product or service seem as attractive as ever.

    Fourth, is for the company to find out where its community is. Where are people discussing their product online? Is it on Facebook, Twitter, a forum, a blog, or some other site? Although it is critical for a company to have a large following on the massively popular mediums like Facebook, more specialized targeting is also key. Corporations need to find their community, target their potential consumers, and promote forms of two-way communication with them in order to succeed.

    Lastly, companies need to realize that social media should not be their primary or only outlet for communication with consumers. Social media is important because it can result in word-of-mouth advertising, which has the capability of making a brand go viral. However, other methods of generating media impressions need to be continued, as well, to ensure successful outreach. More information about these five unique strategies can be found in the article called “5 Social Media Marketing Strategies for Ecommerce Websites in the Year Ahead” by Pratik Dholakiy, from Search Engine Journal.

  • August2nd

    Music streaming web service Spotify more than doubled revenues in 2012 to 435 million euros ($577 million) as it expanded to new markets and almost doubled its users, documents showed on Wednesday.

    Spotify, the world’s largest music subscription company which provides free on-demand music or ad-free tunes for paying customers has doubles their revenues compared to 2012. Even though that does sounds like Spotify has been killing it, the loss of the company has also been growing. Their net loss increased to €58.7 million ($77.4 million) from €45.4 million in 2012 ($58.8 million). It should not be a problem because companies regularly lose money when they gain more market share. This year, the company has been expanding their market with Latin America and Asia.

    Spotify stated it almost doubled the number of monthly active users during 2012 as it launched in countries such as Germany, Australia, New Zealand and Ireland. The sector therefore has attracted a lot of interest from global technology giants like Google and Amazon, to add the success of the sector to their presence in a smartphone dominated media world.