PLATINUM RYE ENTERTAINMENT BLOG
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  • October26th

    Surrounding the release of the new Windows 8 operating system, Microsoft has begun to roll out their new ad campaign featuring a number of creative executions. One of the first spots to be released features an on-camera appearance from LA-based surf rockers, Best Coast.  The spot also features the single “The Only Place” from their latest album (of the same name).

    The band seems poised to take their status to the next level, benefiting from this ad campaign exposure as well as their supporting slot on the upcoming Green Day tour beginning in January 2013.

    The spot can be viewed below, and should be airing on a television near you starting today; October 26th.

  • September26th

    Adding to their recent list of heavy hitters , Duracell signed an endorsement deal with Jay-z  to sponsor  the Duracell Powermat.  Their new innovation will allow cell phones users to charge their phones wirelessly through “wireless hot spots”.  Not only will his song “Run This Town” be used as the musical setting of the commercial, but Hova himself will make an appearance in the television spot. A lucky actor will portray the average New Yorker, running around Manhattan with his cell phone fully charged when he runs into Jay-Z himself at a nightclub while he is getting a call from “B”.

    When asked about his decision to sign on to the Powermat campaign, Jay-z told the press: ““I believe in the future of wireless energy and I believe that Duracell Powermat is the company to bring on the revolution.  I’m partnering with Duracell Powermat because they’re providing the solutions for the future.”

    Check out the spot below…


  • September20th

    Duracell‘s new NFL sponsorship video featuring San Francisco 49er All-Pro linebacker Patrick Willis has recently been released. This inspirational ad tells the tail of Willis’s ambition and drive that propelled him to become one of the greatest linebackers in the game. With his soft spoken, raw, lead by example persona Patrick Willis is a perfect fit for Duracell’s new “Trust your Power” campaign.

    Check out the spot below:

  • September18th

    Platinum Rye is happy to announce our involvement in the “Because I Am A Girl” initiative’s ” Raise Your Hand” campaign.  Plan International will support four million girls to get the education, skills and support they need to move themselves from poverty to opportunity.  The application recently launched on Facebook and allows people to help ” Raise their hands” to show that the education of women and girls everywhere is an important cause to fight for.

    The “Day of the Girl” will be held on October 11th in support of the campign.  Plan will celebrate this important day with inspirational displays and activities across the globe including at the Empire State Building in NY.  Forums will be held with policymakers, government officials and girls voices will be heard world wide.  The event will feature Natalie Morales where she will be joined by Andie MacDowell and Jennifer Beals as celebrity ambassadors.

    To find out more about the cause visit http://www.raiseyourhandnow.com

  • September5th

    Platinum Rye has recently launched our third MovieTickets.com deal with Sony Pictures for their new film Hotel Transylvania.  The promotion launched online and on television last Friday (August 31st) and will be shown on about 7,000 movie screens this Friday  (September 7th).   Check out the microsite and watch the television spot at www.movietickets.com/hotelt for the full scoop on Hotel Transylvania!

  • July16th

    Watch the clip below to watch Platinum Rye’s latest TV integration, where Bethenny Frankel promoted OpenSky on her daytime talk show, Bethenny.  We built on the integration by giving away audience members $100 gift cards and everyone at home had 24hrs to claim a $25 credit.

    Check out Bethenny’s picks here.

  • June11th

    Platinum Rye has just launched the second MovieTickets.com deal, this time with Fox’s Ice Age: Continental Drift.  Check out the microsite, custom co-branded spot and a behind the scenes piece where the client calls out PRE (located in the video section), plus more at MovieTickets.com.

    The program has already started to generate press, starting with Variety.  Stay tuned for more from MovieTickets.com!

  • March28th

    Platinum Rye Entertainment just launched its latest branded entertainment program with MovieTickets.com.  In partnership with Fox and the upcoming film The Three Stooges. PRE created a promotion involving an in-theatre spot, one sheet TV/web spot, sweepstakes and a microsite that can be seen here!

    The in-theatre spot will be shown in well over 6K theaters, reaching around 42 million consumers.  The TV spot is airing around movie clip show Made in Hollywood, which is syndicated on 247 stations in 174 US markets, and the website attracts over 18 million users per month.

    Check back here for more promotions this summer!

  • October24th

    Platinum Rye helped to produce a web clip for Ask.com, starring funnyman Jamie Kennedy and former Pussycat Doll, Jessica Sutta. The video appears on HAHA,JK!, Kennedy’s website designed to keep readers informed on current events while giving them a laugh.

    After breaking out of the girl group about a year ago to embark on a solo career, Sutta channeled her funny side for this clip in which Kennedy uses a rather unconventional way to apply sunscreen to the bathing beauty.  The 30-second clip ends with the tagline, “Don’t Ask Jamie, Get Real Answers at Ask.com” and is beneficial to all involved. Its simple comedy is the perfect promotional tool for the Internet search engine, which aims to be a quick and easy solution to answering all kinds of questions. It also gives Sutta exposure as her own celebrity, as well as directs traffic to Kennedy’s site.

    Check out the web clip for Ask.com below:

    Ask.com 
    HAHA, JK! Website
    HAHA, JK! YouTube

  • October19th

    Platinum Rye teamed up with General Mills on a campaign for Fiber One 90 Calorie Brownies that is highly unique from anything the brand has done before.

    The team landed Cheech Marin & Tommy Chong as the stars of this online campaign. Although there is no duo more famous for being fans of certain magic brownies, their aged bodies now need a different kind of magic—fiber.

    Cheech & Chong spent 2 days shooting the “Magic Brownie Adventure Movie,” a faux movie trailer that follows the pair on their mission to deliver heaps of magic brownies to the wild Flaming Pole Festival. It is only when they arrive that the 65- and 73-year-olds learn that they need a new kind of magic from their beloved brownies. With only 90 calories and packed with fiber, eating the Fiber One brownies make Cheech & Chong smile for another reason.

    During its initial phases, the campaign never failed to be a hit with everyone involved. Leadership labeled it a “Bold Experiment,” as this was not a typical marketing campaign for the brand. Cheech & Chong’s Magic Brownie Adventure is not only smart and distinctive, but it shows off the fun side of everyone at General Mills.

    Watch “Magic Brownie Adventure Movie” below, and check out the links for video extras on the campaign site.

    Magic Brownie Adventure Official Site
    Twitter: @magic_brownie
    YouTube