PLATINUM RYE ENTERTAINMENT BLOG
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  • September4th

    Tuesday night “Extra” teamed up with Del Amo Motorsports in Southern California for three $1,000 voucher giveaways toward the purchase of a Can-Am Spyder. The Can-Am Spyder is a revolutionary three-wheeled high performance motorcycle that maintains the open-air experience while providing more stability on the road. Take a look at the giveaway below, and to learn more about the Can-Am Spyder visit here.


  • March11th

    Earlier this month, P&G Bounty had Bravo’s “Top Chef – Season 4” winner Stephanie Izard  on hand at the 2013 International Home & Housewares Show in Chicago, IL to demonstrate the newest paper towel innovation from Bounty – the DuraTowel. The International Home & Housewares Show is the largest housewares-only fair in the world and 60,000 home-goods professionals were on hand to reveal innovative new products. Stephanie showcased the benefits of using the product in the kitchen by participating in multiple cooking demonstrations, on-site media interviews and social media. Here’s the latest and greatest on Chicago’s very own Stephanie Izard.

    STEPHANIE IZARD (36):Stephanie Izard, Food & Wine Best New Chef and James Beard Award Nominee, is the Executive Chef/Partner of two Chicago restaurants, Girl & the Goat and Little Goat

    A 2011 James Beard ‘Best New Restaurant’ nominee, Girl & the Goat has been praised by many high-profile publications.  Stephanie is a graduate of the University of Michigan and the Scottsdale Culinary Institute, and has worked in some of the most respected kitchens in Chicago including La Tache, Spring, and Vong. 

     She previously owned the highly acclaimed restaurant Scylla, which she sold just prior to appearing on and winning Season four of Bravo’s “Top Chef.”  Izard’s first book, Girl in the Kitchen, was released in the fall of 2011 (Chronicle). Stephanie also has a newly launched product line called “The Flavor, By Stephanie Izard,” consisting of sauces and rubs. 

     To learn more about Stephanie visit www.stephanieizard.com or follow her on Twitter @StephAndTheGoat (35K followers as of 03/2013).

     

  • February19th

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    Brand: Thomson

    Agency: BMB

    Music: Bespoke Composition

    Composer: Theo Vigden

    What We Had To Say:

    We recorded the music for Thomsons with a 57 piece orchestra at Air studios in London.  The music written by composer Theo Vidgen is a beautiful building, uplifting original track that hopefully feels inspiring yet also emotive. It was a combined effort of working closely with the creatives at BMB and also the Thomson account team and balancing everyone’s ideas from the client through to the director to create the perfect soundtrack for the film. ” -David Bass, Associate Director.

  • February13th

    Brand: Ikea

    Agency: Mother London

    Track: Living Together (As written by the Bee Gees)

    Artist: An Escape Plan

    What we had to say:

    “Having supervised the previous IKEA spot with Masters In France it was great to get to work on the follow up ad, a rerecord of “Living Together” by The Beegees. There were very few guidelines or musical blueprints but it was vital that we work with existing recording artists who could put together a track that they would be happy to release as a single. One of the most rewarding aspects of the job was the enthusiasm shown by all the artists who worked on it, such was the appeal of the creative, we had demos done by the likes of Ian McCulloch (of Echo and The Bunnymen)Summer CampDum Dum Girls and many more.  An Escape Plan recorded their version at the scenic and historic Delapre Abbey in Northampton and following the fantatsic response to the track the band have gone on to release an EP “Living Together” to tie in with the IKEA campaign. The job was a real pleasure from start to finish and we look forward to the next one!” – Arnold Hattingh, Creative Manager

  • February11th

    In late January, the ABC Family show “Pretty Little Liars” ranked as Tuesday’s number one telecast for the fourth straight week for females 12-34 and female teens.  It was also the number one cable TV telecast in adults 18-34, women 18-34, women 18-49 and viewers 12-34.  Even more important to note, the show finished the day as the most “social program” across all television according to  SocialGuide, a company that tracks television viewing habits of Twitter users in real-time.  Pretty Little Liars was the subject of 623,439 tweets during the episode’s airing.  The show, which is currently in its third season, has been renewed for a fourth cycle to debut mid-2013.

    This is good news for the stars of the show (Lucy Hale, Ashley Benson, Shay Mitchell and Troian Bellisario) given the increasing importance of social media activities in the celebrity endorsement mix.  All are individually active on Twitter and currently open to endorsements.  PRE recently worked with Lucy Hale for the successful P&G/Duracell “Power Holiday Smiles” campaign benefiting Toys for Tots.  Lucy acted as spokesperson by participating in PR and social media activities to support the program.

  • January23rd

    Last week, Gillette kicked off a nationwide experiment to uncover the answer to one simple question – what’s more kissable, stubble or clean shaven?  A recent survey revealed that kissing is on the decline because of facial hair. To put this theory to the test, now through February 8, 2013, Gillette will conduct local market events in key cities across the US, where women and their stubbled guys are invited to participate in the Kiss & Tell live experiment in-person – first kissing with stubble, then shaving, then kissing without. The point of the experiment is to spark a light-hearted, fun discussion on relationships, dating and the kiss – and, ultimately, to reveal what women prefer.

    Last week, Nikki Reed was on-hand to get the sparks flying in New York, with Keri Hilson putting her kiss to the test at the Los Angeles stop. Over the next couple of weeks, Kristin Cavallari will join in Chicago and Adrienne Bailon will discover kissability in Miami.

    The Kiss & Tell live experiment aims to illustrate the importance of kissing and determine if stubble really is killing the kiss. Gillette will be announcing the results of the national Kiss & Tell experiment on the most romantic day of the year, Valentine’s Day (February 14, 2013) – with an event in New York City, featuring a visit from a surprise celebrity couple. As part of the event, hundreds of men and women will attempt to break two Guinness Book of World Records – the largest shave lesson and most kisses in a minute by a pair. We look forward to the results!!

  • November25th

    Platinum Rye is proud to announce that all three of our programs with MovieTickets.com have won Davey Awards, which honor creative campaigns executed on smaller budgets from small organizations.

    • The Hotel Transylvania program, “A Monstrous Good Time,” won Gold for Online Advertising and Marketing – Branded Content: Video/Films/Movies. Check out the spot here.
    • The Ice Age 4 program, “Scrat’s Date,” won Gold for Online Advertising and Marketing – Branded Content: Video/Films/Movies. Check out the spot here.
    • The Three Stooges program, “Don’t Be A Stooge”, won Silver for Online Advertising and Marketing – Branded Content: Video/Films/Movies. Check out the spot here.
  • November14th

    Platinum Rye recently integrated OpenSky.com on The Ricki Lake Show during a vintage themed makeover episode. The 6 minute integration featured OpenSky insider and former Executive Fashion Editor of Glamour Magazine, Suze Yalof Schwartz, helping a vintage lover incorporate modern pieces from OpenSky into her wardrobe.  The segment was lots of fun and we even learned that Ricki is a huge OpenSky fan.  The special show guest went home with all the new OpenSky items featured in the segment and all audience members went home with an OpenSky gift card.

  • November13th

    Platinum Rye recently launched our fourth campaign for MovieTickets.com with DreamWorks’ Rise of the Guardians. The co-branded spot will be seen in approximately 530 movie theatres on over 5,500 screens to 50MM movie goers, to over 30MM people on TV and to 20MM unique viewers online! Check out the microsite and watch the spot here and don’t forget to see the movie when it releases on November 21st!

  • October30th

    Kohl’s has risen to the occasion once again as they prepare to launch their next major discount fashion line by the likes of famed designer Narciso Rodriguez. Inspired from his time in Istanbul, the collection infuses a mix of bold colors, color blocking, silk ensembles and structured dresses & coats that are perfect for a work meeting or a night on the town.

    Rodriguez perfectly defines fashion by means of simplicity and elegance, with a splash of excitement. This is why when creating their campaign, they wanted to come out strong with a song that incorporated tribal/dance/funk elements, upbeat and defined coolness. And we all know, no one does cool better than Santigold. The client loved “Big Mouth” from the latest Santigold album Master of My Make Believe which is now the current song for the campaign!

    The unofficial launch started this week in New York as celebrity fans (Julianna Margulies, Katie Holmes) came out to support him by sporting some of his frocks for the Designation collection.

    The official line will be available to consumers at Kohl’s stores nationwide Wednesday, November 7th. Prepare yourselves now as it’s no surprise that there will be lines out the doors and people anxiously clicking on the website to purchase!