PLATINUM RYE ENTERTAINMENT BLOG
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  • December8th

    On November 13th, twelve-time Billboard Music Award winner, Justin Bieber, released his fourth studio album titled Purpose. This is Bieber’s latest work since his 2012 record Believe. The “Somebody to Love” singer wanted to take a more minimalist route with this album, creating more electronic based track arrangements. Several singles have already been highly successful upon the release of the new album, including “Where R U Now,” “What Do You Mean?” and “Sorry.” Purpose features many collaborations with big artists in the industry today, such as Skrillex, Diplo, Big Sean, Travi$ Scott, Ed Sheeran, Halsey, and Nas.

    On the weekend of his Purpose debut, Justin Bieber decided to release a music video for every song on his new album to his fans. Bieber posted a new music video every hour on Saturday, November 14th to complete the release of his film titled Purpose: The Movement. The singer premiered the music video film in Los Angeles at the Staples Center on Friday in celebration of his new album. Bieber does not appear much in the music video film, but many of the collaboration artists featured on Purpose appear in the compilation.

    To learn more about Justin Bieber’s new album, visit the artist’s social media accounts below.

    Facebook | Twitter | Instagram | Official Website

  • October12th

    Six time Grammy award winner, Global Fashion icon, and equality activist Lady Gaga has been adding more to her resume this Fall with debuting her highly anticipated role as “The Countess” in American Horror Story: Hotel. Her horrific demeanor, serial killer mindset, and mysterious craving for human blood have the audience wanting more and more. The show brought in 6 million viewers for the season premiere and took the number 2 spot of the night behind the season premiere of Empire on Fox.

    Gaga has also released a brand new music video for her song “Til It Happens to You” on Vevo last month. Gaga worked on this song to display a powerful message about sexual assault on college campuses today. Her song will be featured in the upcoming documentary The Hunting Ground which displays the horrific toll sexual assault can take on a person and their families.

    The Mother Monster has also collaborated within the fashion world this month, appearing in Tom Ford’s revolutionary 2016 spring collection film online. Lady Gaga both stars in the fashion video campaign and is used as the back track with her modern cover of “I Want Your Love” by Chic. As Gaga is known for her iconic fashion statements, we hope more collaborations with designers are to come in the future.

    Lady Gaga is rocking the entertainment world this Fall and we cannot wait to see what else she has in store.

    Facebook | Twitter | Instagram | Lady Gaga Official Website

  • July16th

    Kid Cudi is a popular hip hop and rock recording artist originally from Cleveland, Ohio. He moved to Brooklyn with his dreams in mind and on a mixtape readily awaiting its discovery. He gained major recognition in 2008 after the release of his first official mix taped named, A Kid Named Cudi. He is currently signed under Republic Records, in addition to his own label, Wicked Awesome Records, which was independently founded by the artist in 2011.

    Kid Cudi is currently up to a few projects this year already. He is soon to be co-starring on Comedy Bang! Bang! which premieres Thursday, July 7th on IFC. People who know Cudi personally say that he is a naturally funny guy- so the show is definitely a different, yet appropriate direction his career is taking him.

    But no worries, Kid Cudi will never forget his creative origins. His upcoming album Speedin’ Bullet to Heaven is still unknown as to when it will be dropped but his Twitter account leads to much discussion about his emotional journey creating his music and the importance of taking the time to do so. For more information, check out his social media channels for updates.

    Official Website | Twitter | Facebook | Instagram | YouTube

  • July13th

    Selena Gomez recently surprised her fan following when she announced on Instagram that she is the newest Celebrity Brand Ambassador for Pantene.

    maxresdefaultBesides producing music for her upcoming album, the 22-year old singer has been busy creating a new Pantene campaign, which is said to be released in August 2015. Judging by the pictures of the upcoming campaign, Selena will be rocking a sleek white gown, beautiful gold jewelry and of course her voluminous, dark locks.

    This major ad campaign was perfect for Gomez, as she states in a behind the scenes shoot, “I’ve used it [Pantene] my whole life, and their message for women — being ‘strong is beautiful’ — and what they represent is so what I embody and what I want my fans to feel comfortable in”. Fans are pleasantly surprised, knowing that this is Selena’s first beauty campaign. We are excited to see what Gomez and Pantene have in store for the future!

    Instagram | Twitter | Behind the Scenes Shoot

  • June17th

    Taylor Swift did it again- another No. 1 on the Hot 100 chart- this time with her new single “Bad Blood” and it’s must see music video. “Bad Blood”, which features rapper Kendrick Lamar, went from No. 53 last week o
    n Billboard’s Hot 100 chart to now No. 1.

    It’s not just the catchy song people are talking about- the music video, which T-Swift herself produced, is full of Taylor’s A-list friends. The star studded cast involves Gigi Hadid, Ellie Goulding Lena Dunham, Hailee Steinfeld, Zendaya and Lily Aldridge and of course Taylor’s BFF, Karlie Kloss, just to name a few.

    Taylor released each member of the cast with their screen names for the video, which each of them got to pick, on her twitter before it premiered at the Billboard Music Awards on May 17th.

    WATCH MUSIC VIDEO HERETWITTER | TaylorSwift.com | Instagram

  • June4th

    Swedish house DJ/producer, Alesso, releases his highly anticipated debut album, Forever, and it doesn’t disappoint. The album features singles “Tear the Roof Up”, “Heroes (We Could Be)”, and “Cool”. The album showcases a storytelling element that is very rare among house music. It is a very dynamic album with tracks like “Immortal” that pay homage to his father for his inspiration in classical music to underground tracks like “Tear the Roof Up” that get the crowd dancing.

    The album was released off of Def Jam Records on May 22nd, and has peaked at #13 on Swedish Top Albums chart. The single “Heroes (We Could Be)” peaked at #1 on UK Dance, US Billboard Hot Dance/Club Songs, and US Dance/Mix Show Airplay.

    Alesso is a protege of Sebastian Ingrosso, a member of Swedish House Mafia and he has been making hit records since he hit the scene. Previous hits include, “City of Dreams”, “Calling (Losing My Mind)”, “If I Lose Myself (ft. OneRepublic)”, and “Years (ft. Matthew Koma)”.

    Heroes (We Could Be)Tear the Roof Up | Website | Twitter | SoundCloud

  • April20th

    Jay Z is one of the greatest rappers of all time with multiple hit records. He has it all, as a Grammy award winner, married to the beautiful and talented Beyonce…he never does anything small.  As Jay Z is working on his music career, he just launched his own music streaming called Tidal. The launch was announced Monday, as a music-subscription streaming like Pandora and Spotify.

    This ad-free music and video service will be $9.99 per month for the basic version. There will also be a high-definition version called HiFi for $19.99 per month. With Tidal, users will have access to about 25 million music tracks, and 75,00 music videos.

    Tidal has the support from other music artists in the industry including Beyonce, Alicia Keys, Chris Martin (Coldplay), Nicki Minaj, Rihanna, Deadmau5, and Kanye West. Sources say, the service was created to make a better environment for both users and artists.

    Other artist that will be involved include Usher, Calvin Harris, Madonna, Arcade Fire, Daft Punk, and Jack White.

    Twitter | Website | Tidal

  • December8th

    Ellinor Olovsdotter, better known as Elliphant is a 29 year old singer and rapper hailing from Stockholm, Sweden. She began her career in 2012 alongside Swedish producer duo Jungle. It was with Jungle that she recorded “Tekkno Scene” which gained national attention and was eventually placed in FIFA 13. Soon after gaining that momentum, she signed to TEN Music Group (also the home of Icona Pop) and has since released three EPs and a full length self titled album. Elliphant’s associated acts include Diplo, Skrillex, and MØ who are featured on her recent-most EP’s as well as Charli XCX with whom she recently wrapped up a North American tour. Elliphant will take a short touring break this winter before heading back out on the road in Europe in late January through February.

    Elliphant’s sound has been compared to that of M.I.A. or Santigold as it typically consists of upbeat pop and EDM infused production beneath the singer’s (often unidentifiable) accent. That said, her style does range from song to song. She cites the influence of many genres from electronic to punk and has noted that in her upcoming albums she wants to explore more rock-based styles, seeing that her latest releases have leaned more towards electronic sounds.

    Watch The Pitchfork Exclusive Video For “Down On Life” Here

    Official Site | Facebook | Twitter | Youtube

  • December3rd

    23 year old Harlem-born rapper and singer-songwriter Azealia Banks released her long-awaited debut studio album Broke With Expensive Taste November 6th. Banks began her official career as “Miss Bank$” back in 2008 at the age of 17 when she dropped out of high school to pursue her career and was quickly picked up by XL Recordings. Banks spent the following years building herself as an artist and eventually broke out with her hit single “212” released in 2012. Prior to Broke With Expensive Taste, Banks had only released an EP, 1991 and a mixtape, Fantasea despite the relatively long amount of time she had spent in the industry.

    Banks’ path to her latest release has been a bumpy one though. According to her, the album has been in the works for over six years now and during that time she has had faling outs with several record labels and two years worth of release date delays, not to mention her countless PR intrigues. The rapper has become known for instigating beef with other artists, ultimately building a public image of having a bad attitude and being a drama queen; many speculate that this attitude may have played a large role in the prolonged delays of her album release.

    Regardless of its background, Broke With Expensive Taste offers the fresh and distinct sound that’s come to be expected of Banks. Throughout the album, she seamlessly switches back and forth between singing and rapping over beats that meld jungle sounding drum and bass, spacey atmospheric synths, and Vogue inspired trap. She even throws in some Latin and 60’s surf rock inspiration. The result is something entirely unique that exudes her Harlem tough girl meets inspired artiste aesthetic.

    Watch The Video For “Chasing Time” Here

    Official Website | Facebook | Twitter

  • November17th

    *The following is a selection of brand associations & campaigns from around the industry*

    Josh Garrels/ “Rise (Kye Kye Remix)”
    Bose
    Agency: Mullen
    http://www.youtube.com/watch?v=JLa7nxi38R0

    Lil’ Jon & DJ Snake/ “Turn Down For What”
    Rock The Vote
    Agency: Starworks Group
    http://www.youtube.com/watch?v=rijpU5yD55I#t=159

    Kezwik & Protohype/ “Hold Your Breath”
    French Connection
    Agency: Rankin/The Full Service
    http://www.youtube.com/watch?v=whjKH6NvqEM

    Josef/ “Diamonds” (Rihanna Cover)
    Sony
    Agency: adam&eveDDB
    http://www.youtube.com/watch?v=xv199mmhhqc#t=70

    Lord Huron/ “Ends Of The Earth”
    Zales
    Agency: GSD&M
    http://www.youtube.com/watch?v=RJfl_DliMmA

    Ludacris & Bobby Valentine/ “Pimpin’ All Over The World”
    Acura
    Agency: Mullen LA
    http://www.youtube.com/watch?v=LcA4ehMWK2s

    My Morning Jacket/ “This Land Is Your Land”
    The North Face
    Agency: Mekanism
    http://www.youtube.com/watch?v=tll-4WONtg0#t=100

    Mount Kimbie ft. King Krule/ “You Took Your Time”
    Sonos
    Agency: Wieden & Kennedy
    http://www.youtube.com/watch?v=zh3AOfYJTeE

    Johnnie Rae/ “Cry”
    GAP
    Agency: Wieden & Kennedy
    http://www.youtube.com/watch?v=0ZKgQdvJFNQ

    Bahamas/ “All The Time”
    Verzion – Droid
    Agency: McGarryBowen
    http://www.youtube.com/watch?v=5I1tEfPbC9c#t=46

    Electric Light Orchestra/ “Strange Magic”
    Kohl’s
    Agency: Triptent
    http://www.youtube.com/watch?v=gf2xLK91Yco

    Twenty One Pilots/ “Can’t Help Falling In Love” (Elvis Cover)
    Facebook
    Agency: Wieden & Kennedy
    http://www.youtube.com/watch?v=hMJvw-RfTEI