PLATINUM RYE ENTERTAINMENT BLOG
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  • November19th

    Lorde – This 17 year old New Zealander released her first EP, The Love Club, on 22 November 2012, and her first single, “Royals”, debuted at number one on the New Zealand Top 40, and also reached number one on the Billboard Hot 100 in 2013, making her the first New Zealand solo artist to have a number one song in the United States.  Twitter – 551K Followers

    Lydia Ko – 16 year old Lydia Ko is a New Zealand professional golfer. Born Bo-Gyung Ko in Seoul, South Korea, she had been the top-ranked woman amateur golfer in the world for 130 weeks when she announced she was turning professional on 23 October 2013. Twitter – 8K Followers

    Nick D’Aloisio – This 18 year old entrepreneur is a British-born Australian computer programmer who created Summly which is a summarization, artificial intelligence technology developed with SRI International.  Hehas been recognized as the youngest person to receive a round of venture capital in technology at just 15 years of age.  As of March 2013, Summly was sold to Yahoo for a reported $30 million US dollars making him one of the youngest self-made millionaires ever. Twitter – 12K Followers

    Missy Franklin – 18 year old Pasendena, CA native Missy Franklin is a competition swimmer and four-time Olympic gold medalist. She currently holds the world record in the 200-meter backstroke and American records in both the 100-meter and 200-meter backstroke.  Twitter – 369K Followers

    Kendall & Kylie Jenner – These sisters (18 & 16) need no introduction.  They are the daughters of Olympian Bruce Jenner and “Momager” Kris Jenner (also younger sisters to the Kardashians).  In addition to their reality stardom, Kendall & Kylie are models and brand ambassadors for Seventeen. Kendall Twitter – 6.4MM FollowersKylie Twitter – 5MM Followers

    Dante de Blasio – Back in August, the 15-year-old son of mayor-elect Bill de Blasio appeared in a now famous campaign ad in which he spoke against stop and frisk and the Bloomberg administration. The ad breathed new life into de Blasio’s campaign, and thrust Dante, and his hairdo, into the national spotlight.  Dante’s afro even garnered the praise and envy of President Obama.

    Malala Yousafzai – 16 year old Malala is a Pakistani school pupil and education activist from the town of Mingora  . She is known for her activism for rights to education and for women, especially in the Swat Valley, where the Taliban had at times banned girls from attending school. In early 2009, at the age of 11–12, Yousafzai wrote a blog under a pseudonym for the BBC detailing her life under Taliban rule, their attempts to take control of the valley, and her views on promoting education for girls.

    Kiernan Shipka – “Kiki” is a 14 year old American child actress noted for playing Don and Betty Draper’s daughter Sally on the AMC series Mad Men.  Shipka’s hobbies include golf and cooking.  Twitter – 12K Followers

    Ionut Budisteanu – this 19 year old recently won first place at the International Science and Engineering Fair — including a $75,000 scholarship — for building a different kind of car than most teenagers are used to driving.  The high school student from Romania invented a self-driving car that is far less expensive than other models that are already in the works. Budisteanu decided to use artificial intelligence in order to decrease the overall cost of technology in self-driving cars.

    Malia Obama – 15 year old Malia lives a high profile life as the oldest daughter of President Barack Obama.  President Obama has credited his stance on gay marriage to his daughters.

    Maya Van Wagenen – The 15-year-old author rose to fame for keeping a diary in her quest to become popular, following antiquated tips from the 1950s self-help book, Betty Cornell’s Glamour Guide for Teens. Her musings landed her a six-figure Penguin book deal for, Popular: Vintage Wisdom for a Modern Geek. As if that wasn’t impressive enough, last month DreamWorks optioned the rights for the novel, making the budding author the “youngest non-actor to ever make a deal” at the film studio. Twitter – 228 Followers

    Justin Beiber – The Canadian-born pop star has become an industry to himself, valued by Forbes at $58 million. He released his first single at age 15, and in 2010, he became the youngest solo male artist to hit #1 on Billboards Hot 100, with My World 2.0, since Stevie Wonder. Twitter – 47MM Followers

    Beth Reekles – The Welsh high school student was looking for something to read other than stories about vampires and werewolves when she decided to write her own teen fiction book. The then-15-year-old used story-sharing site Wattpad to release her novel, The Kissing Booth, which earned more than 19 million views and caught the attention of Random House Children’s Publishers U.K. The author, now 17, scored a three-book deal with the U.S. arm of Random House and has since appeared on the Today show. Twitter – 3K Followers

    Chloe Grace Moretz – If you’ve been keeping up with our blog, you obviously know we are big fans of CGM!  The 16 year old Kick Ass star recently appeared in the lead role of the Carrie remake.  She is also known for her work in (500) Days of Summer and Hugo, and she’s an up-and-comer in the fashion world, too. And don’t worry, you won’t have a chance to miss her as she is slated to appear in 6 films in 2014. Twitter – 807K Followers
    Hailee Steinfeld – 16 year old Steinfeld had nearly no previous acting experience when she was nominated for an Academy Award at age 13 in 2010 for her role in True Grit and now she’s playing a key role in the sci-fi film Ender’s Game.  Hailee currently has 10 film projects on her plate- all scheduled for release between now and 2015.  Twitter – 120K Followers

     

     

  • October22nd

    mlb-music-logoFollowing in the footsteps of the NFL and its multi-day music programming at the Super Bowl, Major League Baseball is aiming to engrain music performances into the World Series scene. MLB exec VP of business, Tom Brosnan, the champion of the league’s campaign to add music as a “warm-up” to the World Series, sees the sporting event as a “popular iconic, cultural venue” and envisions “…a day where every World Series game is a mini-festival unto itself.”

    In an effort to model the NFL’s success with music programming, baseball execs will look to the league’s plan for Jan. 2014’s Super Bowl in New Jersey. The NFL has teamed up with VH1 to host six concerts in the weeks leading up to the biggest sporting event of the year. The “VH1 Super Bowl Blitz” will feature a show in each NYC borough as well as a performance in NJ. According to Rick Krim, VH1’s exec VP of talent and music programming, each show will be an underplay (well-known artists playing in smaller venues) and free tickets will be given away during the days leading up to the show. In addition to VH1’s platform, several other NFL sponsors are planning music activations during the week. Specifically, Citi and Anheuser-Busch are prepping big-budget shows to take place in iconic NYC venues.

    Although Major League Baseball remains behind the NFL in terms of music activation at the sports’ biggest events, the league does incorporate music into its brand. MLB’s all-star weekend featured performances from Mariah Carey, Pitbull, and Marc Anthony. Baseball’s advanced media division acquired digital distribution rights to the Global Citizen Festival in New York. Additionally, the MLB Fan Cave was the venue for a private post-season concern featuring acclaimed EDM artist, Avicii. And while no live performance seems to be in the works for this year’s World Series, baseball fans can expect to hear plenty of Pearl Jam on their television. The band’s recently released album, Lightning Bolt, will soundtrack this month’s coverage of the playoffs on Fox Sports.

  • October15th

    Actress/Comedians Tina Fey and Amy Poehler will return as hosts of the next two Golden Glove Awards, beginning with the 71st annual ceremony on January 12, 2014. The news come as a huge (and pleasant) surprise to fans who were led to believe that the duo’s hosting gig of the 2013 show was a one-time deal with no obligation to return. Fey and Poehler reportedly were approached over the summer by longtime Golden Globes producer Dick Clark Productions and The Hollywood Foreign Press Association about returning as hosts for the upcoming seasons.

    The duo’s return to the stage follows an extremely successful 2013 showing at the Globes in which Fey and Poehler drew high critical praise and big ratings. The January ceremony reeled in 19.7 million viewers, an increase in 17% from the previous year’s show, making it one of the most watched Golden Globes ever. The show also recorded a 6.4 rating in the crucial 18-49 adult demo, up 28% from 2012. Fey and Poehler further cemented their status as a trendy comedy duo last month when the pair teamed up for a memorable opening bit, widely regarded as the highlight of this year’s Primetime Emmy’s.

    Over the years Fey and Poehler have displayed a unique and distinctive chemistry that has made the duo one of comedy tv’s most captivating duos, and the pair is certainly no newcomer to the live stage. Both are considered titans of the 38 year-old and still running Saturday Night Live platform, and have recently returned as guest hosts of the show’s season premieres, with Fey hosting just last month. For their previous Golden Globes act, the duo wasted no time cracking on fellow celebrities in the crowd  including 2012 host, Ricky Gervais, who was criticized for being too experimental and off-the-cuff with his routine. Ultimately, the funny pals impressed show-runners and audience members alike, and the 2-year commitment signifies a bevy of hilarious celebrity zingers and jabs to come.

    Currently, Faye is in the first season of a huge 4-year deal at Universal TV which has her working on two high-profile comedy projects. She’s also featured in two major upcoming films: Muppets Most Wanted, which has completed production and is slated for a March 2014 release, as well as Anchorman 2: The Legend Continues, in theaters December 20, 2013. Poehler, who is in the midst of working on her first book, also has a busy upcoming schedule: she plays a supporting role in the new comedy They Came Together (unknown release date) and is also featured in Anchorman 2. Additionally, you can hear her voice on the upcoming 3D animated comedy, Free Birds, coming out on November 1st.

  • October10th

    Blake Lively, the actress/model known for her six-year run on Gossip Girl as well as notable roles in the films Savages and The Town, announced last week that she is launching a lifestyle brand in the coming months. The 26-year-old is looking to build her brand through ways other than acting, telling Vogue UK, “I have so many passions outside of acting and things that I grew up being good at and that I don’t utilize when acting. “Acting was something that my family did so I just kind of got into it by default, but there was so much that I cultivated thinking that I wouldn’t be an actor.”

    Although Lively describes her new company as one of a kind and “without a genre,” publications are speculating that it will be comparable to an actress who currently occupies the same space. Actress Gwyneth Paltrow is the founder of the “Goop” brand, a website and weekly newsletter which “gives readers access to recipes, travel guides, fashion, wellness tips, cultural notes and more.” The “Goop” brand, at first mocked for promoting an unobtainable lifestyle, has turned out to be a relatively successful venture for Paltrow, reaching over 1 million subscribers. The company debuted its first-ever exclusive clothing collection this month, and beauty publications are raving about Paltrow’s excellent taste in fashion.

    Lively will be hard-pressed to measure up to Paltrow’s success, but the actress has shown she can be a player in lifestyle branding. Lively has promoted and partnered with Sprinkles Bakeries as well as La Cornue Ovens. She demonstrated her cooking abilities with model Elettra Wiedermann when the two filmed a cooking segment at the Bedford Post Inn Kitchen and baked a sausage puff pastry. On the segment, Lively revealed that for her birthday she cooked at the upscale NY restaurant Per Se, and commented that she wowed the chefs that were there.

    Along with launching her new company, Lively has been busy of late. She married actor Ryan Reynolds in September 2012, and acted as a spokesperson for Gucci’s 2013 campaign, “Chime for Change” which aims to further awareness of women’s issues in education, health and justice. Blake also told Vogue UK that she will be working on a film in 2014.

  • September23rd

    DRAMA SERIES
    Winner: Breaking Bad, AMC

    COMEDY SERIES
    Winner: Modern Family, ABC

    MINISERIES OR MOVIE
    Winner: Behind the Candelabra, HBO

    LEAD ACTRESS IN A DRAMA SERIES
    Winner: Claire Danes, Homeland, Showtime

    LEAD ACTOR IN A DRAMA SERIES
    Winner: Jeff Daniels, The Newsroom, HBO

    LEAD ACTOR IN A COMEDY SERIES
    Winner: Jim Parsons, Big Bang Theory, CBS

    LEAD ACTRESS IN A COMEDY SERIES
    Winner: Julia Louis-Dreyfus, Veep, HBO

    LEAD ACTOR IN A MINISERIES OR MOVIE
    Winner: Michael Douglas, Behind The Candelabra, HBO

    LEAD ACTRESS IN A MINISERIES OR MOVIE
    Winner: Laura Linney, The Big C: Hereafter, Showtime

    SUPPORTING ACTOR IN A DRAMA SERIES
    Winner: Bobby Cannavale, Boardwalk Empire, HBO

    SUPPORTING ACTRESS IN A DRAMA SERIES
    Winner: Anna Gunn, Breaking Bad, AMC

    SUPPORTING ACTOR IN A COMEDY SERIES
    Winner: Tony Hale, Veep, HBO

    SUPPORTING ACTRESS IN A COMEDY SERIES
    Winner: Merritt Wever, Nurse Jackie, Showtime

    VARIETY SERIES
    Winner: The Colbert Report, Comedy Central

     

  • September19th

    .Over the past couple months the “Today” show has been trying out new hosts, one of which was former “TRL” host Carson Daly. Impressed by his comfort on camera and his relatable personality, NBC has decided that he will be the newest member of the “Today” show cast. Since his role on “TRL” the 40 year-old has been the host of “Last Call with Carson Daly”, “The Voice”, made multiple New Year’s Eve broadcasts, and has made appearances on many late night talk shows.

    “Today’s” executive producer, Don Hash, displays his enthusiasm for having Carson join the cast explaining, “Carson is the perfect fit for this exciting new role… He’s passionate about being on the forefront of new Media, and has distinguished himself as a socially savvy broadcaster with a unique ability to engage audiences.” Daly will be in charge of the newly established “Orange Room” that will act as a social media hub and will include “analysis of real-time social data and reactions from the web.

    Twitter

  • September9th

    It is no secret that social media is key when building ones brand. However, despite the obvious importance of this median, many people are still hesitant about extending into the social media realm. Whether it’s a lack of understanding of social media, a resistance to adapt to new strategies in marketing or just being overwhelmed with all the options, the excuses go on and on. An article in the most recent issue of Forbes explains three elements of creating an effective social media strategy.

    The fact is that to expand your brand and develop stronger consumer relationships you must use social media. The idea is simple, with billions of Google searches every day it is inevitable that potential clients and contacts will be using it to find what need. If you don’t have a developed web-based presence then these people won’t be able to see what you can offer them and thus you loose that opportunity to expand. In order to build a well-developed social media strategy, it is important to integrate these three elements:

    1. “Be Real.”
    Incorporate authenticity. When using the web it is harder to build an emotional connection with your audience. In order do compensate, you need to what you are trying to communicate as clear as possible. This means putting your “personality, values, and passions” into what your trying to communicate. Displaying your point-of-view and style through videos and pictures is what will create authenticity.

    2. “Be Focused.”
    Understand where on the web you should develop a social media presence. You need to understand who your target audience is and where they are most likely to go on the web. A good way to do this is to identify the top blogs that apply to your brand and connect with their readers by posting comments. Figuring out where your “ideal community” tends to go on the web allows for more efficiency when creating contacts.

    3. Be Consistent.”
    Finally, after choosing where you need to focus it is crucial to be consistent. There needs to be a routine in your social media branding in order to build recognition. A simple way of creating a routine is by simply updating your status on LinkedIn, Twitter, Google+ and Facebook and letting people know what is currently going on with your brand.

    To get a better understanding of how to create an effective social media marketing strategy read the full Forbes article here.

  • August21st

    NBC is making moves and Seth Meyers, “Saturday Night Live” head writer and personality will be following in the footsteps of former “SNL” cast member Jimmy Fallon, and is making the move to “Late Night.” It has been confirmed that next year Fallon will be taking over for Jay Leno on “The Tonight Show, and Seth will be occupying the 12:35am slot, Monday through Friday.

    NBC entertainment chairman Bob Greenblatt displays his confident in the networks decision saying: “We think Seth is one of the brightest, most insightful comedy writers and performers of his generation. His years at “SNL’s” Weekend Update desk, not to mention being head writer of the show for many seasons, helped him hone a topical brand of comedy that is perfect for the “Late Night” franchise.”

    Meyers is expected to stay on “SNL” until he begins prep for the switch, which should take place after the Winter Olympics. Once Seth makes the switch, Kristin Wiig will return as host of “SNL.” Meyers expresses his excitement in the move to “Late Night” explaining, “Twelve-thirty on NBC has long been incredible real estate… I hope I can do it justice.” It appears as though there are big things in the making for the future of NBC and with the duo of Jimmy Fallon and Seth Meyers it is hard for them to go wrong.

  • August13th

    BandPage, the generator of about 500,000 artists’ online pages, has officially teamed up with VEVO and Xbox Music. Announced on Thursday, August 8, 2013, this collaboration will create a unified online presence for musicians, enabling them to connect with fans like never before. BandPage, formerly known as RootMusic, is a startup based in San Francisco, CA with about 30 employees. It produces the BandPage App and was launched in March of 2010. Its purpose is to give artists a platform to create customized fan pages within Facebook, where they can share tracks, samples, photos, videos and tour dates. It already has a presence on Facebook, Pandora, WordPress and SoundCloud, which makes its reach into VEVO and Xbox Music a vital move. In August of 2010, a short five months after its initial launch, BandPage was named one of the “Top 10 Best Digital Media Startups” by Billboard. VEVO is a joint venture music video website run by Sony Music Entertainment, Universal Music Group, Google and Abu Dhabi Media; EMI licenses its content through VEVO but does not take an ownership title. It is home to approximately 75,000 music videos. Xbox Music is a similar digital music service developed by Microsoft, providing music through subscription and advertisement-supported streaming. Music is also available for purchase through the Xbox Music Store. With the integration of BandPage, VEVO and Xbox Music, BandPage’s over half a million artists will be able to gain skyrocketed exposure and fan engagement.

    A common frustration among artists has been recognized by digital music services like BandPage, who truly want to help. Artists have become aggravated with a strong need. They are searching for more efficient ways to connect with fans that listen to their music on digital platforms, like those above. They strive for more transparency with regard to who consumes their music and when. They also want a guarantee that their fans are receiving accurate and updated information. As a result, services like BandPage want to accomplish more for artists than simply paying them for permission to stream their music.

    In its agreement with VEVO, BandPage is required to supply artist photos, biographies and tour dates. VEVO will then display the information on its website, but not on YouTube. Although the majority of VEVO’s views occur on YouTube, VEVO has minimal control over what types of information it can display outside of its own videos, on the site. So, it was in both BandPage’s and VEVO’s best interests to keep YouTube out of it all. In its deal with Microsoft, BandPage is only expected to provide artist photos and biographies. Founder and CEO of BandPage and veteran musician, James Sider, said, “As these platforms grow and become places where fans interact with musicians, they’re taking a step toward empowering musicians. When fans are on these platforms, they are already leaning forward, listening to your music. They’re not just scrolling through a bunch of different types of content. The potential for conversion becomes much higher. At the same time, fans are also getting a richer experience.” By mixing the three platforms’ services together, viewers and fans will have everything that they are looking for, in one place. If a fan is watching a music video or listening to a song sample and is eager to learn about the artist or band’s background, he or she will not have to leave the page and surf another to find the information. Viewer engagement will last longer, as a result. Also, accuracy and artist-friendliness are key. The artists, themselves, update their BandPage information and ensure its accuracy.

    Prominent artists like Rihanna And Usher are currently signed up for BandPage, and the roster is expected to grow even further with the site’s new partnerships. Sider said, “By being connected to BandPage, as a musician you’re now reaching tens of millions of people with information you otherwise wouldn’t be able to.” BandPage Experiences is BandPage’s newest feature. Launched in May, it allows fans to purchase special events like “meet and greets,” VIP experiences and secret shows. BandPage follows a “freemium” model, for $1.99 a month or $19.99 a year. A “plus” membership gives special benefits like “advanced content management,” customized page appearances, etc. Sider said, “These are the first steps of what we hope will become much bigger partnerships.” He suggests that BandPage and its new colleagues will combine their efforts for artists to add more information to the comprehensive service. Perhaps, artists will have the ability to direct fans to merchandise outlets, to places to sign up for email notifications or links to purchase show tickets. For more information about BandPage and its new alliances, visit its official website.

  • August12th

    Mobile apps have maintained a prominent buzz among smartphone users across the globe. Entrepreneurs and start-up companies come up with new app ideas daily, in order to boost their outreach and profits. However, there may be too many apps on the market to handle. People flock to the App Store because apps are inexpensive and compelling. They are readily available at the click of a button and take no more than a few minutes, at most, to download. They have proved to be a unique and unmatchable source of mobile entertainment. The app phenomenon has given Apple a significant advantage in market appeal over its competitors, like Android. Interestingly, though, most smartphone users have over 100 apps and only use about 15 on a regular basis. There are actually about 775,000 apps on the market right now, which seems to be an overload. Regardless, the number of available apps is drastically rising. Startups and Mark Zuckerberg wannabes are constantly looking for the “next big thing.” According to a study by Nielsen, as more apps emerge, the amount of time spent using them doesn’t change at a high rate. Typically, apps don’t stay popular for very long and the initial excitement fades, after a while. In fact, Onavo, a company that monitors data use, estimates that only approximately 1,000 apps have at least 50,000 users in the United States. Guy Rosen, the corporation’s CEO, said that for a standard app, less than half of the people who download actually use it. However, the massive successes like Facebook, YouTube, Google Search, Twitter, Gmail and Instagram are keeping their high statuses fairly consistent. The smaller games and less popular apps are hanging out on the sidelines and are far from mainstream. Will anything be done to stop the overload? Will the less-popular apps be weeded out while the boomers continue to succeed? Or, will the smaller ones reach their way to the top? Only time will tell.