Kohl’s has risen to the occasion once again as they prepare to launch their next major discount fashion line by the likes of famed designer Narciso Rodriguez. Inspired from his time in Istanbul, the collection infuses a mix of bold colors, color blocking, silk ensembles and structured dresses & coats that are perfect for a work meeting or a night on the town.
Rodriguez perfectly defines fashion by means of simplicity and elegance, with a splash of excitement. This is why when creating their campaign, they wanted to come out strong with a song that incorporated tribal/dance/funk elements, upbeat and defined coolness. And we all know, no one does cool better than Santigold. The client loved “Big Mouth” from the latest Santigold album Master of My Make Believe which is now the current song for the campaign!
The unofficial launch started this week in New York as celebrity fans (Julianna Margulies, Katie Holmes) came out to support him by sporting some of his frocks for the Designation collection.
The official line will be available to consumers at Kohl’s stores nationwide Wednesday, November 7th. Prepare yourselves now as it’s no surprise that there will be lines out the doors and people anxiously clicking on the website to purchase!