With it’s new series, Supermarket Superstar, Lifetime will give every day Americans a chance to show their ideas about what they think should be added to the shelves of the supermarkets. The show will give these food entrepreneurs a chance to pitch their ideas to the big brands, competing for a chance to win $10,000 in prize money as well as $100,000 worth of product development from DINE Marketing and Mattson.

Supermarket Superstar is produced by Eli Holzman, Rhett Bachner, Michael Chiarello and brothers Bob and Harvey Weinstein. The series will have people compete every episode, the winner of the episode will get a ticket for the finale-round where the judges will pick one as the overall winner. The winner will have their product launched and marketed through The Great Atlantic & Pacific Tea Company (A&P) family of supermarkets. The panel of judges the contestants must face will include Debbi Fields of Mrs. Fields Bakeries, Chris Cornyn of DINE, and Award Winning Chef Chiarello himself.

Supermarket Superstar will be hosted by actress Stacy Keibler. She is already familiar with hosting shows as she is also hosting the Call of Duty Elite’s Friday Night Fights. Besides that Keibler is working hard on the initial stages of developing an innovative and nourishing food line as she has a lifelong passion for health and fitness. She wants to get people on the right track by introducing them to a healthy and wholesome eating regiment. That’s why she is the perfect person to host this food competition.

The first episode will air on July 22nd at 10 ET/PT. Be sure not to miss out on the start of this food fight.