In late January, the ABC Family show “Pretty Little Liars” ranked as Tuesday’s number one telecast for the fourth straight week for females 12-34 and female teens. It was also the number one cable TV telecast in adults 18-34, women 18-34, women 18-49 and viewers 12-34. Even more important to note, the show finished the day as the most “social program” across all television according to SocialGuide, a company that tracks television viewing habits of Twitter users in real-time. Pretty Little Liars was the subject of 623,439 tweets during the episode’s airing. The show, which is currently in its third season, has been renewed for a fourth cycle to debut mid-2013.
This is good news for the stars of the show (Lucy Hale, Ashley Benson, Shay Mitchell and Troian Bellisario) given the increasing importance of social media activities in the celebrity endorsement mix. All are individually active on Twitter and currently open to endorsements. PRE recently worked with Lucy Hale for the successful P&G/Duracell “Power Holiday Smiles” campaign benefiting Toys for Tots. Lucy acted as spokesperson by participating in PR and social media activities to support the program.