PLATINUM RYE ENTERTAINMENT BLOG

August12th

Mobile apps have maintained a prominent buzz among smartphone users across the globe. Entrepreneurs and start-up companies come up with new app ideas daily, in order to boost their outreach and profits. However, there may be too many apps on the market to handle. People flock to the App Store because apps are inexpensive and compelling. They are readily available at the click of a button and take no more than a few minutes, at most, to download. They have proved to be a unique and unmatchable source of mobile entertainment. The app phenomenon has given Apple a significant advantage in market appeal over its competitors, like Android. Interestingly, though, most smartphone users have over 100 apps and only use about 15 on a regular basis. There are actually about 775,000 apps on the market right now, which seems to be an overload. Regardless, the number of available apps is drastically rising. Startups and Mark Zuckerberg wannabes are constantly looking for the “next big thing.” According to a study by Nielsen, as more apps emerge, the amount of time spent using them doesn’t change at a high rate. Typically, apps don’t stay popular for very long and the initial excitement fades, after a while. In fact, Onavo, a company that monitors data use, estimates that only approximately 1,000 apps have at least 50,000 users in the United States. Guy Rosen, the corporation’s CEO, said that for a standard app, less than half of the people who download actually use it. However, the massive successes like Facebook, YouTube, Google Search, Twitter, Gmail and Instagram are keeping their high statuses fairly consistent. The smaller games and less popular apps are hanging out on the sidelines and are far from mainstream. Will anything be done to stop the overload? Will the less-popular apps be weeded out while the boomers continue to succeed? Or, will the smaller ones reach their way to the top? Only time will tell.