Last week, Gillette kicked off a nationwide experiment to uncover the answer to one simple question – what’s more kissable, stubble or clean shaven?  A recent survey revealed that kissing is on the decline because of facial hair. To put this theory to the test, now through February 8, 2013, Gillette will conduct local market events in key cities across the US, where women and their stubbled guys are invited to participate in the Kiss & Tell live experiment in-person – first kissing with stubble, then shaving, then kissing without. The point of the experiment is to spark a light-hearted, fun discussion on relationships, dating and the kiss – and, ultimately, to reveal what women prefer.

Last week, Nikki Reed was on-hand to get the sparks flying in New York, with Keri Hilson putting her kiss to the test at the Los Angeles stop. Over the next couple of weeks, Kristin Cavallari will join in Chicago and Adrienne Bailon will discover kissability in Miami.

The Kiss & Tell live experiment aims to illustrate the importance of kissing and determine if stubble really is killing the kiss. Gillette will be announcing the results of the national Kiss & Tell experiment on the most romantic day of the year, Valentine’s Day (February 14, 2013) – with an event in New York City, featuring a visit from a surprise celebrity couple. As part of the event, hundreds of men and women will attempt to break two Guinness Book of World Records – the largest shave lesson and most kisses in a minute by a pair. We look forward to the results!!