PLATINUM RYE ENTERTAINMENT BLOG

February11th

Shawn Mendes is a sixteen-year-old Canadian musicians who got his start posting clips of him singing on the popular social media app Vine in 2013. Mendes posted a six second cover of Justin Bieber’s “As Long As You Love Me,” and it blew up overnight with more than 10,000 likes and followers pouring in. After gaining a wide following Mendes and other Vine stars started doing meet and greets with a  company called Magcon. At these events he performed and met fans. Andrew Gertler, who at the time worked with Warner Music Group’s D2C division, found Mendes’ cover of A Great Big World’s “Say Something.” He showed the video to Ziggy Chareton, who is Island Record’s A&P. Chareton convinced Mendes’ parents to let him come down and meet the president of the label.

Many labels such as Atlantic, RCA, and Republic were interested in Mendes’ star potential, but Shawn stated he felt most comfortable at Island and decided to sign with them. There he released an EP with his first hit single “Life of the Party,” which was a slow ballad Mendes’ sang accompanied with his acoustic guitar. He was the youngest artist to crack the Billboard top 100 on a debut single coming in at No. 24 in its first week, and EP itself hit No. 5 on the charts. He’s been performing on shows from Ellen Degeneres to David Letterman. Mendes also seems to be fully invested in being a part of every song and decision made with his album. Mendes’ debut album Handwritten is scheduled to drop on April 28, 2015, and he’s scheduled perform on select dates on Taylor Swift’s highly anticipated 1989 Tour.

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