PLATINUM RYE ENTERTAINMENT BLOG

July13th

Selena Gomez recently surprised her fan following when she announced on Instagram that she is the newest Celebrity Brand Ambassador for Pantene.

maxresdefaultBesides producing music for her upcoming album, the 22-year old singer has been busy creating a new Pantene campaign, which is said to be released in August 2015. Judging by the pictures of the upcoming campaign, Selena will be rocking a sleek white gown, beautiful gold jewelry and of course her voluminous, dark locks.

This major ad campaign was perfect for Gomez, as she states in a behind the scenes shoot, “I’ve used it [Pantene] my whole life, and their message for women — being ‘strong is beautiful’ — and what they represent is so what I embody and what I want my fans to feel comfortable in”. Fans are pleasantly surprised, knowing that this is Selena’s first beauty campaign. We are excited to see what Gomez and Pantene have in store for the future!

Instagram | Twitter | Behind the Scenes Shoot