PLATINUM RYE ENTERTAINMENT BLOG

July15th

18 year old Austin Mahone got his big break into the music industry just
like singing sensation Justin Bieber did; through  YouTube. Austin started posting videos of him singing covers on the website in June of 2010, a year later he stepped it up a notch and began making his own personal music videos. As he continued to get better, his fan base, now known as “Mahomies” continued to get bigger as well. He racked up a total of 55 million views on YouTube all together. All it usually takes to get noticed on YouTube by big recording companies is for one video to go viral. For Austin, it was a video he posted in October of 2011 of him singing a cover to Justin Bieber’s hit holiday song “Mistletoe”.

In August of 2012 Mahone announced that he had officially been signed to Chase/Universal Republic Records. He slowly started releasing singles, his first was titled “11:11” followed by his second single “Say Somethin”. It was after these releases that he was chosen as one of the opening acts for Taylor Swifts Red Tour. 

From there his career began to take off, and not only with just music. In November of 2012 Mahone became the new “Teen Ambassador” for Lil Waynes Trukfit Fashion Clothing Line, and even starred in commercials for McDonalds and Hot Nuts. Mahone has won numerous awards such as MTV VMA “Artist to Watch”, MTV EMA “Best Push Artist” and “Artist on the Rise”. He currently has a hot summer single out “Mmm Yeah” with PitBull. Austin, who is now also signed with Young Money Entertainment, and Cash Money Records is now gearing up to kick off his first head lining tour “MTV’s Artist To Watch Tour” which starts this February in Miami.

Check out his hit song with Pitbull here !

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