Platinum Rye Entertainment just launched its latest branded entertainment program with MovieTickets.com. In partnership with Fox and the upcoming film The Three Stooges. PRE created a promotion involving an in-theatre spot, one sheet TV/web spot, sweepstakes and a microsite that can be seen here!
The in-theatre spot will be shown in well over 6K theaters, reaching around 42 million consumers. The TV spot is airing around movie clip show Made in Hollywood, which is syndicated on 247 stations in 174 US markets, and the website attracts over 18 million users per month.
Check back here for more promotions this summer!